Sticky call bar
Illustrative example.
- Before: Number buried in the footer.
- After: Tap-to-call bar pinned to the top.
- Why: Nobody with a leak hunts for a number.
- Payoff: Example: more calls, same spend.
Your website should make the phone ring.
Swordfish Interactive reviews your site like a customer with a burst pipe, then tells you what to fix. Website Clarity Audit, from $397.
Sound familiar?
Ads bring clicks. The phone stays quiet. Most trade sites lose callers in the first ten seconds, before they ever read a word.
- Your number is two taps deep on a phone.
- The headline says “Welcome to our website.”
- No service area is named anywhere.
- A stock photo stands in for your crew.
What does a clear site do?
A customer with a leak decides in seconds. A clear site shows what you do, where you go, and how to call you.
- It names the trade, the area, and the next step.
- It loads fast and dials with one tap.
- It looks like the crew that shows up.
Can you check your own site?
Open your site on your phone. Answer these five questions. Every “no” is a caller slipping away.
- Is your phone number visible without scrolling? Tap it. Does it call?
- Does the headline say which trade you are?
- Is your service area named?
- Is there one clear button, like “Call now”?
- Does the page load fast on your phone?
Every “no” above is a caller slipping away. The audit ranks them fix-first.
What is an unclear site costing you?
You pay for the clicks. The site decides what they are worth. Punch in your own numbers.
Missed visitors × share who needed a trade × average job value = rough monthly cost of an unclear site.
Result: roughly $___ a month slips through an unclear site. A rough estimate, not a promise.
See a worked example
Say 200 people find you each month, half needed a trade, and the average job is worth $450. Then 200 × 0.50 × 450 = $45,000 a month. Example numbers only, not a promise and not your result. Your own numbers go in the boxes above.
What do the fixes look like?
Six fixes we check on every audit. Each pair is illustrative: made-up business, not a real client.
Trade-first headline
Illustrative example.
- Before: “Welcome to our website.” Says nothing.
- After: “Plumber in Scarborough. Same-day service.”
- Why: Seconds decide. Headline says who, what, where.
- Payoff: Example: fewer bounces, more quotes.
Named service area
Illustrative example.
- Before: No towns named. Callers wonder if you come.
- After: “We serve Scarborough, Pickering, Ajax and Whitby.”
- Why: Naming towns answers the coverage question.
- Payoff: Example: fewer wrong-area calls.
One button on mobile
Illustrative example.
- Before: Five buttons. Nobody taps any.
- After: One “Call now” button on every screen.
- Why: One clear step beats five.
- Payoff: Example: faster decisions, more calls.
Emergency line
Illustrative example.
- Before: One number, buried under the contact page.
- After: “Burst pipe? Call now — we answer around the clock.”
- Why: Emergency callers act first, read later.
- Payoff: Example: after-hours jobs you missed.
Real crew photos
Illustrative example.
- Before: Stock handshake photo. Could be anyone.
- After: Your van, your tech, your work.
- Why: Customers pick the crew at their door.
- Payoff: Example: trust before the first ring.
What does an audit find?
Three fictional trades. Typical problems. What an audit finds, and what changes.
The plumber who loses evenings
Illustrative walk-through. Fictional plumber. Not a real client.
Dan runs RapidFlow Plumbing in Etobicoke. Most quotes come after 6 pm, but his number is hidden on phones. The audit finds: number below the fold on mobile, no emergency line, headline reads “Quality Service Since 2010.” He adds a sticky call bar, a “Burst pipe? Call now” line, and a headline that names the trade, the area, and same-day service.
The HVAC tech whose ads stall
Illustrative walk-through. Fictional HVAC business. Not a real client.
Priya runs Northline Heating & Cooling in Mississauga. Her ads bring clicks, but quote requests stall. The audit finds: five competing buttons on mobile, no service-area list, and a contact form with eleven fields. She keeps one “Call now” button, names her towns, and cuts the form to name, number, and problem.
The electrician with wrong-area calls
Illustrative walk-through. Fictional electrician. Not a real client.
Marcus runs Brightline Electric in North York. Homeowners call, then hang up when they hear he does not cover their street. The audit finds: no service area named anywhere, and the headline says “Electrical Solutions” instead of “electrician.” He lists his towns and rewrites the headline to say electrician, area, and 24/7 emergency calls.
What happens after you book?
You book and send your web address. We review your site on a phone and a computer, then email the audit within 5 business days.
- Book and send your web address.
- We review your site on a phone and a computer.
- The audit lands in your inbox within 5 business days.
What you get
Written report ranking every spot your site loses callers, fix-first to nice-to-have.
10-minute walkthrough video showing the problems on screen.
Ready-to-paste wording: headline, services, call and contact text.
What if it is not worth it?
Book a rebuild within 30 days of your report and the full $397 comes off. Do it yourself instead and you keep everything.
What does it cost?
Website Clarity Audit: $397 CAD, paid once. No contract. No monthly fees. No HST added.
You get the ranked report, the 10-minute walkthrough video, and ready-to-paste wording, delivered in 5 business days.
If you book a rebuild within 30 days, the $397 comes off. Rebuilds: $3,500 or $6,500. Care plans: $199 or $399 a month.
Questions trades owners ask
Is $397 a lot for a website review?
One lost job costs more than the audit. The report ranks fixes so the cheapest wins come first, and the $397 comes off a rebuild if you book one within 30 days.
I am on the tools all day. How much time does this take?
About ten minutes: book, send your web address, done. We do the reviewing. You read the report and watch a 10-minute video.
I already have a website. Why do I need an audit?
Having a site is not the same as having a clear one. The audit checks your existing site the way a customer with a burst pipe sees it, and lists exactly where callers drop off.
Agencies are all talk. What makes you different?
Fair question. We are a new Toronto studio, so we will not wave a client list at you. The deliverables are in writing up front: report, video, wording. No contract, no monthly fees.
You are new. Why should I trust you?
Judge us by the work. The audit itself is the proof: specific problems, ranked fixes, wording you can paste in today. You keep everything even if you do it yourself.
Will this get me more calls?
We cannot promise calls, and we will not. What we promise: a plain list of where your site loses callers, ranked by impact, with the fixes spelled out.
Clear websites. Easy to call.
When you want your site to be the easiest one to call in your service area, book the audit.